Picturegoer
As part of its celebrations of one hundred years of cinema, the Museum of the Moving Image mounted Picturegoer, an exhibition about people who go to the cinema. MJDA’s task was to interpret the exhibits assembled by the museum and to present them in a way that placed each period in context and illustrated the changing experience of picturegoing.

The exhibition was laid out in roughly chronological order and followed a route around a central darkened viewing area where visitors could sit in cinema seats and watch extracts from films projected onto a silver screen. The exhibition’s aim was to illustrate how, from humble beginnings as a fairground attraction, cinema developed into a powerful and pervasive industry.

“The most professional temporary exhibition ever held at MOMI.” Annie Chandler, Exhibitions Manager, The Museum of the Moving Image